PERSONAL PORTFOLIO
AVA
JANOSZ
MY WORK SITS BETWEEN STRATEGY AND DESIGN
01 / CAPABILITIES
02 / APPROACH
I use strategy to find the problem, creativity to find the answer, and design to make it work. And then I ship it.
I study cognitive science, decision and cognition, so the strategy starts from how people actually choose rather than how we would like them to.
03 / SELECTED WORK
TWO PROJECTS03.1 / ROOT CAUSE FUNCTIONAL MEDICINE
Research, brand, design system, build
2026
Figma, Next.js, Tailwind, Vercel
8 pages shipped, 20 clinicians onboarded
FIG. 01 · RCMEDICINE.COM, HOME
FIG. 02 · BRAND EXPLORATION, TOKENS AND TYPE
FIG. 03 · OUR CLINICIANS
03.2 / AVA’S ELEVATED FOODS
Founder. Brand, packaging, product, unit economics
2025
COGS analysis ruled out the pre-made product; moved to dry mix
30 boxes at $14.99, sold out in 24 hours, 48–52% gross margin
FIG. 04 · BROWNED BUTTER CHOCOLATE CHIP
FIG. 05 · BRAND PRINCIPLES
FIG. 06 · ANN ARBOR LIMITED DROP
04 / BACKGROUND
- Truemed
- Bloomfield Open Hunt
- ACE Consulting Group
- Michigan Innovative Marketing
- Consider Magazine
- University of Michigan
05 / METHOD
- 01
Start with research
- 02
Shape it into a brand
- 03
Harden that into a system
- 04
Build it
- 05
Iterate with the people who actually use it
Every project runs this way. The last step is the one that matters: the version that ships is never the initial version I designed.